PAC Padiglione d'Arte Contemporanea

In 2018, with the graphic design studio ÷òbelo, we renewed the visual identity of PAC, “the public space for contemporary art in Milan”, by providing the museum with a modular system based on movable layers of text, images and color.
Each event is characterized by a distinctive color, running through posters, catalogues, exhibition guides, printed ephemera, museum signage and merchandising.

A project by ÷òbelo with Alice Guarnieri
Identity / Book design
Milan, IT

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